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Last year, we were honored to receive a call from Inc. Magazine about a feature story on Hendrick & Co. We were thrilled.
But, the interview with the reporter was the easiest part. Imagine getting 8 dogs together in one small studio to take just one photo. It was utter mayhem.
The photo shoot itself lasted 8 long hours to get one amazing photo.
Check out the video of the making of the Inc. Magazine photo:
In the end, the photo and feature were amazing. As Inc. Magazine wrote:
“He’s hardly the first entrepreneur to start a socially conscious apparel business. But unlike predecessor Life Is Good, Hendrick & Co. has relied on modern technology from its inception…”
Despite the difficult task of getting 8 dogs together, we were just thrilled that the article raised awareness of the our mission to save animals in need.